We ran outlets and we ran a distribution business. We found the existing tools disappointing, some too complex and some too bare. So we built our own.

Andrew and I began working on OrderEZ over two years ago while we were building our own spirits distribution business and simply couldn’t find good technology tools to meet our needs. Some tools were WAY too complex, others lacked what we thought were absolutely must have features…so as any sane people would do we launched a SaaS company while building a traditional booze business. Our wives, friends, and more than a few investors thought we were crazy, but we knew that worst-case scenario we had a customer of one…so off went, and here’s what we’ve built.